What happens here through the three-pronged model is based on the fundamentals of brain research: 1. As you fly over the e-mail, the subconscious takes on a message that hits the nerve of your personality structure and wakes your attention. That In a fraction of a second, your subconscious mind decides not to erase the e-mail, because the message exactly matches your human nature. 2. In the second moment, your consciousness switches to and rationally captures the short text under the headline, the max. between 25 and 50 words. This text describes the current challenge in your industry environment and thus creates an immediate identification with your daily business. Their logic recognizes, “Hello, this has something to do with the problems in our business.” 3. So far so good, that was still easy. But now the view wanders to the actual offer below. Only if the provider has now also done his homework in marketing communication, he can get your full attention. Because an additional second later, you are already seeing the visual product offer and the sales content. In overflight, you can see how the offer is positioned, why it is unique, what benefits you have and why you should buy it. Again, 50 words should not be exceeded for these short texts. Because less is more. Digital communication is fast food.
This process is incredibly fast in your mind with a maximum retention time of five seconds. If the provider has done everything right, he has now managed that you do not delete it immediately. He first communicated with your subconscious mind, which you can not prevent, and immediately after that creates an identification with your environment. Whether or not you are interested in your offer now depends on the current situation: whether the offer meets an urgent need, whether you already have an adequate solution in use or whether it is just the right time for a new investment. In any case, the provider has significantly increased his chance, instead of landing in the spam folder to be taken to the next meeting. Below, let’s see how the three steps work in detail.