Ver­ti­cal stra­te­gies unlock new sales poten­ti­al

An old mar­ke­ting say­ing says: “Do not sell the custo­mer what you have. Ask him what he real­ly needs. “And to real­ly under­stand what custo­mers need, it’s worth rai­sing the glas­ses and loo­king at the chal­len­ges of their indus­try with their eyes. Becau­se your pro­duct may be the same for all custo­mers, or may­be even adapt to spe­ci­fic requi­re­ments. But the real bene­fit is dif­fe­rent for each indus­try and crea­tes solu­ti­ons that must be unders­tood imme­dia­te­ly. So in your sales com­mu­ni­ca­ti­on with the right spe­cia­list ter­mi­no­lo­gy, get the custo­mers whe­re they stand. Com­mu­ni­ca­te solu­ti­on sce­n­a­ri­os wit­hout detours. Pro­mo­te indus­try-spe­ci­fic and tar­ge­ted inte­rest in your offer.

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Dif­fe­rent indus­tries have dif­fe­rent peop­le with com­ple­te­ly dif­fe­rent ide­as about how your pro­duct should sol­ve their pro­blem.

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For an indus­try-rela­ted sales com­mu­ni­ca­ti­on, the basics of mar­ke­ting com­mu­ni­ca­ti­on are the star­ting point for adap­ting to indus­try-spe­ci­fic pro­duc­tions. That all exis­ting buil­ding blocks such as e.g. the Pro­duct & Func­tion Sum­ma­ry, Pro­duct Posi­tio­ning, Custo­mer Bene­fit, Uni­queness (USP), Rea­sons why and Core Messa­ges are put to the test and updated accord­ing to the com­pe­ti­ti­ve situa­ti­on. At the same time, the indus­try ana­ly­zes are fed into a pro­ven matrix tem­pla­te and the­re is a clear com­pa­ri­son of the indus­tries with the respec­tive chal­len­ges (on average, the­re are 5 to a maxi­mum of 8 ver­ti­cal sec­tors). The ana­ly­ti­cal results are then trans­fer­red to a crea­ti­ve con­cept and an inde­pen­dent sales idea is deri­ved for each indus­try. The two results from ver­ti­cal indus­try con­cep­ti­on and mar­ke­ting com­mu­ni­ca­ti­on are now rea­dy for use and are now avail­ab­le as pre­sets for clas­sic and digi­tal sales media and for the sales trai­ning of the sales teams. The sup­ple­men­tal media and com­mu­ni­ca­ti­on plan pro­vi­des pre­ci­se spe­ci­fi­ca­ti­ons as to which messa­ges reach the dif­fe­rent tar­get groups in the plan­ned sec­tors via which chan­nels and at what point in time – and how the sales activi­ties are coor­di­na­ted with them.

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Com­mu­ni­ca­te solu­ti­on sce­n­a­ri­os wit­hout detours. Pro­mo­te indus­try-spe­ci­fic and tar­ge­ted inte­rest in your offer.

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After a detail­ed brie­fing, your team will pro­vi­de all infor­ma­ti­on about your offer to our com­mu­ni­ca­ti­ons spe­cia­lists. We docu­ment the objec­tives in an order report and begin by fil­te­ring the infor­ma­ti­on sup­plied wit­hin the mar­ke­ting com­mu­ni­ca­ti­on modu­les and revi­se the exis­ting sales con­tent. At the same time, ver­ti­cal indus­try con­di­ti­ons are ana­ly­zed and the con­cept for an indi­vi­du­al approach is crea­ted. The results flow into writ­ten docu­men­ta­ti­on and are sup­ple­men­ted with inst­ruc­tions for all recom­men­ded com­mu­ni­ca­ti­on and dis­tri­bu­ti­on chan­nels. You can use the result clas­si­cal­ly in cor­po­ra­te and sales com­mu­ni­ca­ti­on as well as for digi­tal com­mu­ni­ca­ti­on (pro­gram­ma­tic), but also for lead genera­ti­on, for examp­le. at tra­de fairs or for sales trai­ning.