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VERTICAL INDUSTRY COMMUNICATION
Vertical strategies unlock new sales potential
An old marketing saying says: „Do not sell the customer what you have. Ask him what he really needs. „And to really understand what customers need, it’s worth raising the glasses and looking at the challenges of their industry with their eyes. Because your product may be the same for all customers, or maybe even adapt to specific requirements. But the real benefit is different for each industry and creates solutions that must be understood immediately. So in your sales communication with the right specialist terminology, get the customers where they stand. Communicate solution scenarios without detours. Promote industry-specific and targeted interest in your offer.
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Different industries have different people with completely different ideas about how your product should solve their problem.
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For an industry-related sales communication, the basics of marketing communication are the starting point for adapting to industry-specific productions. That all existing building blocks such as e.g. the Product & Function Summary, Product Positioning, Customer Benefit, Uniqueness (USP), Reasons why and Core Messages are put to the test and updated according to the competitive situation. At the same time, the industry analyzes are fed into a proven matrix template and there is a clear comparison of the industries with the respective challenges (on average, there are 5 to a maximum of 8 vertical sectors). The analytical results are then transferred to a creative concept and an independent sales idea is derived for each industry. The two results from vertical industry conception and marketing communication are now ready for use and are now available as presets for classic and digital sales media and for the sales training of the sales teams. The supplemental media and communication plan provides precise specifications as to which messages reach the different target groups in the planned sectors via which channels and at what point in time – and how the sales activities are coordinated with them.
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Communicate solution scenarios without detours. Promote industry-specific and targeted interest in your offer.
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After a detailed briefing, your team will provide all information about your offer to our communications specialists. We document the objectives in an order report and begin by filtering the information supplied within the marketing communication modules and revise the existing sales content. At the same time, vertical industry conditions are analyzed and the concept for an individual approach is created. The results flow into written documentation and are supplemented with instructions for all recommended communication and distribution channels. You can use the result classically in corporate and sales communication as well as for digital communication (programmatic), but also for lead generation, for example. at trade fairs or for sales training.
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Vertical communication strategies provide precise prescriptions as to which messages via which channels at which point in time reach different target groups in the planned sectors – and how the activities of the sales department are coordinated with them.
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Communication workshop with executives and sales
Tailored conception of industry communication content
White paper documentation of the overall concept incl. Channel planning
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Get exactly the right expert for your goals – or access more than 500 employees from all areas of communication in international rollouts.
Get exactly the right expert for your goals – or access more than 500 employees from all areas of communication in international rollouts.
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Phone +49 8806 69 59 321 | Fax +49 8806 69 59 326 | hallo@movingpeoplegroup.de
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© 2019 MOVING PEOPLE GROUP
Stauseestrasse 3 | 86923 Finning
Germany
Phone +49 8806 69 59 321
Fax +49 8806 69 59 326
hallo@movingpeoplegroup.de