The basis for any typological sales communication is the sales content from your marketing communication. That all content components such as e.g. the Product & Function Summary, Product Positioning, Customer Benefit, Uniqueness (USP), Reasons why and Core Messages will continue to be used as a foundation for further sales communications. With one big difference: instead of the general, creative selling idea (selling idea), the sales idea is now tuned to the typology (personality trait) of your direct target people. The creative redesign strictly follows the matrix, which we define in close collaboration with your marketing and sales team. The image of vertical industries is also taken into account here for correct industry communication, such as the correct headlines, image messages and structure-adapted content. You can use the result classically in corporate and sales communication as well as for digital communication (programmatic), but also for lead generation, for example. at trade fairs or for sales training.