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SALES PRO­MO­TI­ON

Sales pre­cisi­on with mar­ke­ting com­mu­ni­ca­ti­on

Mar­ke­ting com­mu­ni­ca­ti­on is a pre­ci­se instru­ment for achie­ving above-average respon­se rates, even with com­plex tar­get groups. Unfor­tu­n­a­te­ly, it is often misun­ders­tood becau­se of its name, becau­se most peop­le use the term “mar­ke­ting” as “adver­ti­sing”. The word mar­ke­ting comes from “adap­ting to the mar­ket” and ali­gning all activi­ties of the com­pa­ny in the mar­ket. For this rea­son, the mar­ke­ting part, the mar­ke­ting com­mu­ni­ca­ti­on, means not­hing more than to adjust to the indi­vi­du­al custo­mer and to defi­ne pre­cise­ly which tar­get groups are most effec­tive with which messa­ges and which chan­nels to reach. In short: just like adver­ti­sing, mar­ke­ting com­mu­ni­ca­ti­on enab­les mass com­mu­ni­ca­ti­on, but not the same for all reci­pi­ents and with pre­ci­se tar­get group per­so­na­li­za­ti­on. This crea­tes a signi­fi­cant­ly hig­her qua­li­ty and mea­sur­a­b­ly hig­her suc­ces­ses in custo­mer acqui­si­ti­on even with com­plex tar­get groups and trans­na­tio­nal lan­guage cul­tures.

. . .

Mar­ke­ting com­mu­ni­ca­ti­on is a pre­ci­se instru­ment for achie­ving above-average respon­se rates, even with com­plex tar­get groups.

. . .

The offer of your com­pa­ny will be rewor­ked with the modu­les of mar­ke­ting com­mu­ni­ca­ti­on and struc­tu­red for the suc­cess­ful tar­get group com­mu­ni­ca­ti­on. That all con­tent com­pon­ents such as e.g. the Pro­duct & Func­tion Sum­ma­ry, Pro­duct Posi­tio­ning, Bene­fit, Uni­queness (USP), Rea­sons why, and Core Messa­ges are com­bi­ned to form an over­all sales stra­te­gy and a supe­ri­or, crea­ti­ve sel­ling pro­po­si­ti­on (Sel­ling Idea) com­bi­ned. The con­tent is then seg­men­ted using an audi­ence matrix and, tog­e­ther with the plan­ning of the com­mu­ni­ca­ti­on and dis­tri­bu­ti­on chan­nels, com­bi­ned into a detail­ed media plan that defi­nes the best effi­ci­en­cy for each tar­get group.

. . .

The most misun­ders­tood word has the grea­test poten­ti­al for com­mer­ci­al sales suc­cess.

. . .

After a detail­ed brie­fing, your team will pro­vi­de all infor­ma­ti­on about your offer to our com­mu­ni­ca­ti­ons spe­cia­lists. We docu­ment the objec­tive in an order report and begin by fil­te­ring the infor­ma­ti­on pro­vi­ded wit­hin the mar­ke­ting com­mu­ni­ca­ti­on modu­les. In addi­ti­on, ver­ti­cal indus­try con­di­ti­ons are taken into account and, tog­e­ther with the typo­lo­gy ana­ly­sis of your decisi­on-making tar­get group, brought into a new, clear struc­tu­re. The result of this is a writ­ten docu­men­ta­ti­on of your decisi­on-making tar­get group, the respec­tive com­mu­ni­ca­ti­on con­tent (decisi­on-making psy­cho­lo­gy, indus­try-spe­ci­fic con­tent, mar­ke­ting pro­duct com­mu­ni­ca­ti­on) as well as the recom­men­ded com­mu­ni­ca­ti­on and dis­tri­bu­ti­on chan­nels. You can use the result clas­si­cal­ly in cor­po­ra­te and sales com­mu­ni­ca­ti­on as well as for digi­tal com­mu­ni­ca­ti­on (pro­gram­ma­tic), but also for lead genera­ti­on, for examp­le. at tra­de fairs or for sales trai­ning.

. . .

Mar­ke­ting com­mu­ni­ca­ti­on pre­cise­ly defi­nes which tar­get groups can be reached most effec­tively with which messa­ges via which chan­nels.

. . .

Com­mu­ni­ca­ti­on work­shop with exe­cu­ti­ves and sales

Tailo­red con­cep­ti­on of the mar­ke­ting com­mu­ni­ca­ti­on con­tents

White paper docu­men­ta­ti­on of the over­all con­cept incl. Chan­nel plan­ning

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Get exac­t­ly the right expert for your goals – or access more than 500 employees from all are­as of com­mu­ni­ca­ti­on in inter­na­tio­nal roll­outs.

Call now

+49 8806 69 59 321

hallo@movingpeoplegroup.de

Call now

+49 8806 69 59 321

hallo@movingpeoplegroup.de

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© 2019 MOVING PEOP­LE GROUP | Stau­see­stras­se 3 | 86923 Fin­ning | Ger­ma­ny
Pho­ne +49 8806 69 59 321 | Fax +49 8806 69 59 326 | hallo@movingpeoplegroup.de

All rights reser­ved |  Coo­kiesAGB  |  Inprint  |  Data pro­tec­tion
© 2019 MOVING PEOP­LE GROUP
Stau­see­stras­se 3 | 86923 Fin­ning
Ger­ma­ny
Pho­ne +49 8806 69 59 321
Fax +49 8806 69 59 326
hallo@movingpeoplegroup.de

All rights reser­ved (Owner)
Coo­kies
AGB
Inprint
Data pro­tec­tion