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Sales precision with marketing communication
Marketing communication is a precise instrument for achieving above-average response rates, even with complex target groups. Unfortunately, it is often misunderstood because of its name, because most people use the term „marketing“ as „advertising“. The word marketing comes from „adapting to the market“ and aligning all activities of the company in the market. For this reason, the marketing part, the marketing communication, means nothing more than to adjust to the individual customer and to define precisely which target groups are most effective with which messages and which channels to reach. In short: just like advertising, marketing communication enables mass communication, but not the same for all recipients and with precise target group personalization. This creates a significantly higher quality and measurably higher successes in customer acquisition even with complex target groups and transnational language cultures.
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Marketing communication is a precise instrument for achieving above-average response rates, even with complex target groups.
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The offer of your company will be reworked with the modules of marketing communication and structured for the successful target group communication. That all content components such as e.g. the Product & Function Summary, Product Positioning, Benefit, Uniqueness (USP), Reasons why, and Core Messages are combined to form an overall sales strategy and a superior, creative selling proposition (Selling Idea) combined. The content is then segmented using an audience matrix and, together with the planning of the communication and distribution channels, combined into a detailed media plan that defines the best efficiency for each target group.
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The most misunderstood word has the greatest potential for commercial sales success.
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Marketing communication precisely defines which target groups can be reached most effectively with which messages via which channels.
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Communication workshop with executives and sales
Tailored conception of the marketing communication contents
White paper documentation of the overall concept incl. Channel planning
Find out more about Moving People now
Our service group
Our service group
We are many.
Or only one.
We are many.
Or only one.
Get exactly the right expert for your goals – or access more than 500 employees from all areas of communication in international rollouts.
Get exactly the right expert for your goals – or access more than 500 employees from all areas of communication in international rollouts.
© 2019 MOVING PEOPLE GROUP | Stauseestrasse 3 | 86923 Finning | Germany
Phone +49 8806 69 59 321 | Fax +49 8806 69 59 326 | hallo@movingpeoplegroup.de
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© 2019 MOVING PEOPLE GROUP
Stauseestrasse 3 | 86923 Finning
Germany
Phone +49 8806 69 59 321
Fax +49 8806 69 59 326
hallo@movingpeoplegroup.de