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SALES PROMOTION

Sales precision with marketing communication

Marketing communication is a precise instrument for achieving above-average response rates, even with complex target groups. Unfortunately, it is often misunderstood because of its name, because most people use the term „marketing“ as „advertising“. The word marketing comes from „adapting to the market“ and aligning all activities of the company in the market. For this reason, the marketing part, the marketing communication, means nothing more than to adjust to the individual customer and to define precisely which target groups are most effective with which messages and which channels to reach. In short: just like advertising, marketing communication enables mass communication, but not the same for all recipients and with precise target group personalization. This creates a significantly higher quality and measurably higher successes in customer acquisition even with complex target groups and transnational language cultures.

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Marketing communication is a precise instrument for achieving above-average response rates, even with complex target groups.

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The offer of your company will be reworked with the modules of marketing communication and structured for the successful target group communication. That all content components such as e.g. the Product & Function Summary, Product Positioning, Benefit, Uniqueness (USP), Reasons why, and Core Messages are combined to form an overall sales strategy and a superior, creative selling proposition (Selling Idea) combined. The content is then segmented using an audience matrix and, together with the planning of the communication and distribution channels, combined into a detailed media plan that defines the best efficiency for each target group.

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The most misunderstood word has the greatest potential for commercial sales success.

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After a detailed briefing, your team will provide all information about your offer to our communications specialists. We document the objective in an order report and begin by filtering the information provided within the marketing communication modules. In addition, vertical industry conditions are taken into account and, together with the typology analysis of your decision-making target group, brought into a new, clear structure. The result of this is a written documentation of your decision-making target group, the respective communication content (decision-making psychology, industry-specific content, marketing product communication) as well as the recommended communication and distribution channels. You can use the result classically in corporate and sales communication as well as for digital communication (programmatic), but also for lead generation, for example. at trade fairs or for sales training.

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Marketing communication precisely defines which target groups can be reached most effectively with which messages via which channels.

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Communication workshop with executives and sales

Tailored conception of the marketing communication contents

White paper documentation of the overall concept incl. Channel planning

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We are many.

Or only one.

We are many.

Or only one.

Get exactly the right expert for your goals – or access more than 500 employees from all areas of communication in international rollouts.

Call now

+49 8806 69 59 321

hallo@movingpeoplegroup.de

Call now

+49 8806 69 59 321

hallo@movingpeoplegroup.de

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Topic overview 2019

SALES PRO­MO­TI­ON

Sales pre­cisi­on with mar­ke­ting com­mu­ni­ca­ti­on

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Mar­ke­ting com­mu­ni­ca­ti­on is a pre­cise instru­ment for achie­ving abo­ve-average respon­se rates, even with com­plex tar­get groups.

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The most misun­ders­tood word has the grea­test poten­ti­al for com­mer­cial sales suc­cess.

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Mar­ke­ting com­mu­ni­ca­ti­on pre­cise­ly defi­nes which tar­get groups can be reached most effec­tively with which messages via which chan­nels.

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Find out more about Moving Peop­le now

Our ser­vice group