Sales pre­cisi­on with mar­ke­ting com­mu­ni­ca­ti­on

Mar­ke­ting com­mu­ni­ca­ti­on is a pre­ci­se instru­ment for achie­ving above-average respon­se rates, even with com­plex tar­get groups. Unfor­tu­n­a­te­ly, it is often misun­ders­tood becau­se of its name, becau­se most peop­le use the term “mar­ke­ting” as “adver­ti­sing”. The word mar­ke­ting comes from “adap­ting to the mar­ket” and ali­gning all activi­ties of the com­pa­ny in the mar­ket. For this rea­son, the mar­ke­ting part, the mar­ke­ting com­mu­ni­ca­ti­on, means not­hing more than to adjust to the indi­vi­du­al custo­mer and to defi­ne pre­cise­ly which tar­get groups are most effec­tive with which messa­ges and which chan­nels to reach. In short: just like adver­ti­sing, mar­ke­ting com­mu­ni­ca­ti­on enab­les mass com­mu­ni­ca­ti­on, but not the same for all reci­pi­ents and with pre­ci­se tar­get group per­so­na­li­za­ti­on. This crea­tes a signi­fi­cant­ly hig­her qua­li­ty and mea­sur­a­b­ly hig­her suc­ces­ses in custo­mer acqui­si­ti­on even with com­plex tar­get groups and trans­na­tio­nal lan­guage cul­tures.

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Mar­ke­ting com­mu­ni­ca­ti­on is a pre­ci­se instru­ment for achie­ving above-average respon­se rates, even with com­plex tar­get groups.

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The offer of your com­pa­ny will be rewor­ked with the modu­les of mar­ke­ting com­mu­ni­ca­ti­on and struc­tu­red for the suc­cess­ful tar­get group com­mu­ni­ca­ti­on. That all con­tent com­pon­ents such as e.g. the Pro­duct & Func­tion Sum­ma­ry, Pro­duct Posi­tio­ning, Bene­fit, Uni­queness (USP), Rea­sons why, and Core Messa­ges are com­bi­ned to form an over­all sales stra­te­gy and a supe­ri­or, crea­ti­ve sel­ling pro­po­si­ti­on (Sel­ling Idea) com­bi­ned. The con­tent is then seg­men­ted using an audi­ence matrix and, tog­e­ther with the plan­ning of the com­mu­ni­ca­ti­on and dis­tri­bu­ti­on chan­nels, com­bi­ned into a detail­ed media plan that defi­nes the best effi­ci­en­cy for each tar­get group.

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The most misun­ders­tood word has the grea­test poten­ti­al for com­mer­ci­al sales suc­cess.

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