The digital transformation does not stop in customer acquisition. By using the right components, customary CRM systems can be upgraded to an effective control instrument in B2B customer acquisition. This is not the typical offering of marketing automation platforms, but rather a flexible set of intelligent features that are implemented into your existing CRM system according to your needs and aligned with business goals. These capabilities enable you to control what professional agencies have done so far: pooling market intelligence, aligning current developments with the positioning strategy, determining the impact on sales & communication strategy, and updating all digital and printed media. The configuration of the building blocks aims to be able to interact with complex target groups in different industries with high individuality – as well as to precisely align the activities of the sales teams to the point.