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POSI­TIO­NING

Re-posi­tio­ning for a new com­pe­ti­ti­ve edge

Every com­pa­ny has the time to adapt to cur­rent mar­ket deve­lop­ments in good time. Many pro­mi­nent examp­les of once suc­cess­ful com­pa­nies have pro­ven time and again that a lack of adap­ta­bi­li­ty quick­ly leads to a decli­ne in sales. As a coun­ter­mea­su­re, it is not enough just to moder­ni­ze the pro­duct ran­ge. Com­pe­ti­tiveness is much more than com­ple­men­ting modern pro­duct fea­tures. The core is much deeper and begins in the cor­po­ra­te cul­tu­re. And that, as well as new figh­t­ing spi­rit, has its ori­gin in the begin­ning of ever­ything: in the posi­tio­ning. In order to deve­lop a stra­te­gy that offers com­pe­ti­ti­ve advan­ta­ges in the long term, fac­ts are nee­ded. To your own com­pa­ny, to com­pe­ti­tors and to what real­ly offers custo­mers the hig­hest bene­fit. Regard­less of whe­ther they are clas­sic or digi­tal busi­ness models. The con­ti­nuous updating of the posi­tio­ning stra­te­gy is today the basis for future-pro­of com­pe­ti­tiveness in all dri­ven mar­ket are­as.

. . .

When the mar­ket chan­ges or the com­pe­ti­ti­on gets too strong, it’s time for new figh­t­ing spi­rit.

. . .

The basis of a new posi­tio­ning stra­te­gy is trans­pa­ren­cy in all are­as that deter­mi­ne the mar­ket: the custo­mers and the expec­ted trends, the com­pe­ti­tors and their per­for­mance as well as all the strengths and weak­nes­ses of the own com­pa­ny and the pro­duct ran­ge. The ana­ly­sis of the own com­pa­ny is com­pa­red to a detail­ed com­pe­ti­tor ana­ly­sis. Both results are then com­pa­red with the custo­mer ana­ly­sis to deter­mi­ne exac­t­ly who is clo­sest to the custo­mer today and with a view to tomor­row. Also to be con­si­de­red here are pri­ce and per­for­mance, sim­pli­ci­ty for the custo­mer and chan­ges in custo­mer beha­vi­or. But also ver­ti­cal mar­ket con­di­ti­ons, expec­ted future deve­lop­ments as well as plau­si­ble jus­ti­fi­ca­ti­ons of purcha­se decisi­ons are to be con­si­de­red in the fil­te­ring of posi­tio­ning fac­tors. If all rele­vant infor­ma­ti­on is avail­ab­le, the cus­to­mi­zed posi­tio­ning deri­va­ti­on takes place. The essence remains with a posi­tio­ning stra­te­gy that can have a uni­que core and forms the basis for a desi­ra­ble cor­po­ra­te cul­tu­re and for all are­as of com­pe­ti­tiveness (pro­cu­re­ment, manu­fac­tu­ring, dis­tri­bu­ti­on).

. . .

The update of the posi­tio­ning stra­te­gy is the basis for future secu­ri­ty and high com­pe­ti­tiveness in all mar­ket are­as that are deve­lo­ping rapidly.

. . .

The exe­cu­ti­ves from your team spend a work­shop day with our stra­te­gy spe­cia­lists. Your team’s brie­fing and ans­wers reflect the know­ledge and expe­ri­ence that will be matched in a second step with mar­ket rese­arch data and rese­arch infor­ma­ti­on. The resul­ting fact docu­men­ta­ti­on will be che­cked by you and then fur­ther pro­ces­sed using the posi­tio­ning sys­tem of the Moving Peop­le Group. The result of the posi­tio­ning stra­te­gy is eva­lua­ted in clo­se coope­ra­ti­on with you in terms of fea­si­bi­li­ty, pro­ba­bi­li­ty of suc­cess and afforda­bi­li­ty. The impact on new com­mu­ni­ca­ti­on and sales activi­ties, which can ari­se through a new custo­mer stra­te­gy, is inclu­ded in the over­all assess­ment.

. . .

A posi­tio­ning stra­te­gy needs a uni­que core that puts the inte­rests of its cli­ents on a pedes­tal while pro­vi­ding a desi­ra­ble cor­po­ra­te cul­tu­re.

. . .

Lea­dership work­shop to pre­pa­re the fac­ts docu­men­ta­ti­on

Pro­ces­sing of com­ple­te infor­ma­ti­on by experts and stra­te­gy sys­tem

Deri­va­ti­on of 3C ana­ly­sis in stra­te­gic repo­si­tio­ning with risk / oppor­tu­ni­ty eva­lua­ti­on

Find out more about Moving Peop­le now

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+49 8806 69 59 321

hallo@movingpeoplegroup.de

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© 2019 MOVING PEOP­LE GROUP | Stau­see­stras­se 3 | 86923 Fin­ning | Ger­ma­ny
Pho­ne +49 8806 69 59 321 | Fax +49 8806 69 59 326 | hallo@movingpeoplegroup.de

All rights reser­ved |  Coo­kiesAGB  |  Inprint  |  Data pro­tec­tion
© 2019 MOVING PEOP­LE GROUP
Stau­see­stras­se 3 | 86923 Fin­ning
Ger­ma­ny
Pho­ne +49 8806 69 59 321
Fax +49 8806 69 59 326
hallo@movingpeoplegroup.de

All rights reser­ved (Owner)
Coo­kies
AGB
Inprint
Data pro­tec­tion