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LEAD GENERA­TI­ON

Increa­se lead con­ver­si­on signi­fi­cant­ly

Ever­yo­ne gets angry, but almost ever­yo­ne does it: spend a lot of money on new leads. Yet, what comes back to the suc­cess rate after the first con­tact is often more than disap­poin­ting. Not infre­quent­ly also an image dama­ge for the own enter­pri­se. For today’s tech­no­lo­gi­cal pos­si­bi­li­ties auto­ma­te every e-mail that not only mis­ses the tar­get, but also quick­ly gets on the ner­ve. But if you know exac­t­ly the values ​​of your tar­get group and the chal­len­ges of an indus­try, you can pre­cise­ly align your lead con­ver­si­on and increa­se custo­mer acqui­si­ti­on con­si­der­a­b­ly. Suc­cess­ful B2B com­mu­ni­ca­ti­on must pre­cise­ly hit the ner­ve of every tar­get group. For this pur­po­se, the sales con­tent from mar­ke­ting com­mu­ni­ca­ti­on, the ver­ti­cal indus­try situa­ti­on and the typo­lo­gi­cal approach of decisi­on-makers must be com­bi­ned with each other in a tar­get group-spe­ci­fic man­ner. Becau­se the more tar­ge­ted you address the values ​​of an inte­rested par­ty, the hig­her the qua­li­ty of your curio­si­ty. And the hig­her his curio­si­ty, the hig­her his wil­ling­ness to con­tact.

. . .

The more tar­ge­ted you address the values of an inte­rested par­ty, the hig­her the qua­li­ty of your curio­si­ty.

. . .

The offer of your com­pa­ny will be rewor­ked with the modu­les of mar­ke­ting com­mu­ni­ca­ti­on and struc­tu­red for the suc­cess­ful tar­get group com­mu­ni­ca­ti­on. That all con­tent com­pon­ents such as e.g. the custo­mer bene­fit, the uni­queness, the rea­sons for purcha­se as well as the key messa­ges are put to the test again for the sales goals and are com­pa­red with the spe­cia­list are­as of brand buil­ding. Brand buil­ding, inclu­ding the ent­i­re brand archi­tec­tu­re, tog­e­ther with the mar­ke­ting com­mu­ni­ca­ti­on must form a unity befo­re a fur­ther ori­en­ta­ti­on towards a human psy­cho­lo­gy (typo­lo­gy) can take place. For the decisi­on maker then the adap­tati­on of the messa­ges and sales con­tent on the basis of typo­lo­gy models (psy­cho­lo­gy trig­gers), which are desi­gned for the per­so­na­li­ty struc­tures of the tar­get per­sons. With this struc­tu­re even com­plex tar­get groups in dif­fe­rent indus­tries can be suc­cess­ful­ly addres­sed on dif­fe­rent hier­ar­chi­cal levels. The result of the com­mu­ni­ca­ti­on deve­lop­ment then forms the basis for all are­as of lead genera­ti­on: for tra­de fairs, for sales teams, for ver­ti­cal indus­try com­mu­ni­ca­ti­on, for web-to-lead as well as for digi­tal or clas­si­cal com­mu­ni­ca­ti­on media.

. . .

Kno­wing exac­t­ly the values of your tar­get group and the chal­len­ges of an indus­try, you can pre­cise­ly align your lead con­ver­si­on and signi­fi­cant­ly increa­se custo­mer acqui­si­ti­on.

. . .

After a detail­ed brie­fing, your team will pro­vi­de all infor­ma­ti­on about your offer to our com­mu­ni­ca­ti­ons spe­cia­lists. We docu­ment the objec­tive in an order report and begin by fil­te­ring the infor­ma­ti­on pro­vi­ded wit­hin the mar­ke­ting com­mu­ni­ca­ti­on modu­les. In addi­ti­on, ver­ti­cal indus­try con­di­ti­ons are taken into account and, tog­e­ther with the typo­lo­gy ana­ly­sis of your decisi­on-making tar­get group, brought into a new, clear struc­tu­re. The result of this is a writ­ten docu­men­ta­ti­on of your decisi­on-making tar­get group, the respec­tive com­mu­ni­ca­ti­on con­tent (decisi­on-making psy­cho­lo­gy, indus­try-spe­ci­fic con­tent, mar­ke­ting pro­duct com­mu­ni­ca­ti­on, brand emo­ti­ons) as well as the recom­men­ded com­mu­ni­ca­ti­on chan­nels. You can vary the result varia­b­ly for digi­tal com­mu­ni­ca­ti­on, but also for clas­sic lead genera­ti­on, for examp­le. at tra­de fairs or for sales trai­ning.

. . .

With a lead com­mu­ni­ca­ti­on con­cept you can reach com­plex tar­get groups in dif­fe­rent indus­tries at dif­fe­rent hier­ar­chy levels.

. . .

Brie­fing work­shop to pre­pa­re the fac­ts docu­men­ta­ti­on

Pro­ces­sing of com­ple­te infor­ma­ti­on by depart­ments and experts

Fle­xi­ble result app­li­ca­ti­on for digi­tal or clas­sic lead con­ver­si­on

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Get exac­t­ly the right expert for your goals – or access more than 500 employees from all are­as of com­mu­ni­ca­ti­on in inter­na­tio­nal roll­outs.

Call now

+49 8806 69 59 321

hallo@movingpeoplegroup.de

Call now

+49 8806 69 59 321

hallo@movingpeoplegroup.de

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© 2019 MOVING PEOP­LE GROUP | Stau­see­stras­se 3 | 86923 Fin­ning | Ger­ma­ny
Pho­ne +49 8806 69 59 321 | Fax +49 8806 69 59 326 | hallo@movingpeoplegroup.de

All rights reser­ved |  Coo­kiesAGB  |  Inprint  |  Data pro­tec­tion
© 2019 MOVING PEOP­LE GROUP
Stau­see­stras­se 3 | 86923 Fin­ning
Ger­ma­ny
Pho­ne +49 8806 69 59 321
Fax +49 8806 69 59 326
hallo@movingpeoplegroup.de

All rights reser­ved (Owner)
Coo­kies
AGB
Inprint
Data pro­tec­tion