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Corporate design increases media efficiency
What had become the religion of the advertising industry some 20 years ago is today often neglected in digital mass communication, despite the high predatory competition. The corporate design, the visual appearance of a company, is one of the most important factors for media efficiency and recognition. Especially in market areas with high competition every euro counts for an effective customer acquisition. Customers must be able to distinguish offers at first glance and immediately recognize at all customer touchpoints who the sender is. For digital and classic print media alike. Because sticking out of the crowd is a significant sales advantage. In addition, media consistency creates something that quickly pays off in customer acquisition: natural trust.
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Every euro counts in the competition for every customer. With increasing media complexity, the good old appearance is a worthwhile investment for high media efficiency.
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A Corporate Design Manual is available in any design and scope. But even small, compressed executions as described here, fulfill the exact specification of all minimum requirements that make up the visual appearance of a company. The first part measures and defines in detail how the logo of your company may be used on classical and digital media and how the typeface (typography) is used in connection therewith. In the second part, it is precisely defined which colors and shapes are used for the visual environment and in what proportion to each other. In the third part, the description and exemplary representation of how and in which color scheme images and graphics should look and what image must be embodied in order to create a unique impression.
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Customers must be able to distinguish offers at first glance and immediately recognize at all customer touchpoints who the sender is.
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After a detailed briefing, your team will provide all the information about your company along with the existing graphic components to our communications specialists. We document the objectives in an order report and begin with the processing of the information provided within the design and media documentation. The result is a written and graphic documentation of approximately 8 to 15 pages, depending on the scope of the company and product areas that you can provide in the future to all internal and external marketing departments for classic and digital media management.
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The visual appearance shapes the image and ensures quick recognition.
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Detailed briefing and order documentation
Tailored development of corporate design documentation
Delivery CD-Manual (Print & Digital) from 15 to 55 pages
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Phone +49 8806 69 59 321 | Fax +49 8806 69 59 326 | hallo@movingpeoplegroup.de
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© 2019 MOVING PEOPLE GROUP
Stauseestrasse 3 | 86923 Finning
Germany
Phone +49 8806 69 59 321
Fax +49 8806 69 59 326
hallo@movingpeoplegroup.de