Cor­po­ra­te design incre­a­ses media effi­ci­en­cy

What had beco­me the reli­gi­on of the adver­ti­sing indus­try some 20 years ago is today often neglec­ted in digi­tal mass com­mu­ni­ca­ti­on, des­pi­te the high pre­d­a­to­ry com­pe­ti­ti­on. The cor­po­ra­te design, the visu­al appearan­ce of a com­pa­ny, is one of the most important fac­tors for media effi­ci­en­cy and reco­gni­ti­on. Espe­cial­ly in mar­ket are­as with high com­pe­ti­ti­on every euro counts for an effec­ti­ve cus­to­mer acqui­si­ti­on. Cus­to­mers must be able to dis­tin­guish offers at first glance and immedia­te­ly reco­gni­ze at all cus­to­mer touch­points who the sen­der is. For digi­tal and clas­sic print media ali­ke. Becau­se sti­cking out of the crowd is a signi­fi­cant sales advan­ta­ge. In addi­ti­on, media con­sis­ten­cy crea­tes some­thing that quick­ly pays off in cus­to­mer acqui­si­ti­on: natu­ral trust.

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Every euro counts in the com­pe­ti­ti­on for every cus­to­mer. With incre­a­sing media com­ple­xi­ty, the good old appearan­ce is a worthwhile invest­ment for high media effi­ci­en­cy.

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A Cor­po­ra­te Design Manu­al is avail­ab­le in any design and scope. But even small, com­pres­sed exe­cu­ti­ons as descri­bed here, ful­fill the exact spe­ci­fi­ca­ti­on of all mini­mum requi­re­ments that make up the visu­al appearan­ce of a com­pa­ny. The first part mea­su­res and defi­nes in detail how the logo of your com­pa­ny may be used on clas­si­cal and digi­tal media and how the typeface (typo­gra­phy) is used in con­nec­tion the­re­with. In the second part, it is pre­cise­ly defi­ned which colors and shapes are used for the visu­al envi­ron­ment and in what pro­por­ti­on to each other. In the third part, the descrip­ti­on and exem­pla­ry repre­sen­ta­ti­on of how and in which color sche­me images and gra­phics should look and what image must be embo­di­ed in order to crea­te a uni­que impres­si­on.

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Cus­to­mers must be able to dis­tin­guish offers at first glance and immedia­te­ly reco­gni­ze at all cus­to­mer touch­points who the sen­der is.

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After a detail­ed brie­fing, your team will pro­vi­de all the infor­ma­ti­on about your com­pa­ny along with the exis­ting gra­phic com­pon­ents to our com­mu­ni­ca­ti­ons spe­cia­lists. We docu­ment the objec­ti­ves in an order report and begin with the pro­ces­sing of the infor­ma­ti­on pro­vi­ded wit­hin the design and media docu­men­ta­ti­on. The result is a writ­ten and gra­phic docu­men­ta­ti­on of appro­xi­mate­ly 8 to 15 pages, depen­ding on the scope of the com­pa­ny and pro­duct are­as that you can pro­vi­de in the future to all inter­nal and exter­nal mar­ke­ting depart­ments for clas­sic and digi­tal media manage­ment.