It is one of the most natural phenomena of management: those who are too close are often hard pressed to think outside the box. However, the answer is often within reach, as the minds of executives have garnered tremendous knowledge about the market and good knowledge of competitors. Every executive brings the experience of what customers want and what makes customers happy. And yet the daily business often leaves no time to change anything. Or the opinions of the executives go too far apart, although all mean the same thing. An outside moderator, who is at ease, quickly finds the common denominator and satisfies everyone. Especially when closing at the end of the day, when summarizing new sales potential.